This page is dedicated to my senior capstone project that was developed over the spring semester of my college career. It is a mock development plan with key collaterals of the annual Airport 5K event hosted by Lifetime Assistance, Inc. where I spent my senior year as an intern.
All of the following documents were created by myself for academic purposes only.
Communication Development Plan
My development plan for the organization’s annual Airport 5K event. Includes analysis, goals, key messages, target audience, and mock budget.
E-Blast Invitation
E-Blast Confirmation
E-Blast Reminder
E-Blast Thank You
E-blasts sent on a timeline to communicate with participants.
Sponsor Appeal to Previous Sponsors
Sponsor Appeal to New Sponsors
Sponsor Thank You
Letters sent to new and previous sponsors to help support the event.
Campus Flyer Promotion
Flyers handed out on local college campuses to promote participation.
Press Release
Press release sent to media.
Media Alert
Alert send to media to cover the event.
Emily Hotaling 